Pinkfong is a South Korean educational brand that gained global recognition with its catchy song "Baby Shark" in 2016. Created by SmartStudy, Pinkfong has grown into a multimedia empire, producing children's songs, videos, and games that engage and entertain kids across various platforms. The brand's success has led to collaborations with renowned artists and licenses for merchandise and events. With over 10 million subscribers on YouTube and hundreds of songs and stories in its repertoire, Pinkfong continues to captivate young audiences worldwide, promoting early childhood education in an engaging and innovative way.